A group of hardware geeks, obsessed with the build.
James started making videos on the GeekaWhat channel in 2013 with one goal - make tech accessible and fun. Today we test the hardware, build the rigs, and point you toward the parts actually worth your money.
From a hobby channel to a PC-building community.
GeekaWhat began as a hobby YouTube channel run by founder James Cousins, with a simple mission: make technology and PC hardware more accessible to everyone — whether you're building your first rig or upgrading an old one.
It grew fast. In the last couple of years we've gone from 150,000 views a month to more than 5 million across all platforms — and launched our own range of prebuilt gaming PCs along the way.
We test it, build it, and tell you what we really think..
We review the latest components, build full systems on camera, and put everything through real benchmarks — so our recommendations are grounded in data, not hype.
Our mission is simple: point you toward the best hardware on the market, give you genuinely useful build inspiration, and help more people than ever build or upgrade their next gaming PC.
Tools we've built for PC builders
Free, data-driven tools to help you choose parts with confidence — built on our own testing.
GPU Comparison
LiveCompare any two graphics cards side by side — real benchmark FPS at 1080p, 1440p and 4K, plus power draw, pricing and value.
Compare GPUs →
PC Build Finder
LiveTell us your game, budget and resolution, and we'll match you to the right build — powered by our own benchmark data.
Find your build →
Price Comparison
Coming soonSearch any component and compare live pricing across retailers in one place — so you always grab the best deal.
In developmentHow to build a PC
New to this? Our full beginner's build guide is the best place to start.
Meet the team
GeekaWhat is only as good as the people who drive it forward — a team of tech-heads and gamers at heart. Gaming is basically a rite of passage around here.
James Cousins
Harry Coleman
Dan Maxwell
Steve Richards
Dhiresh Patel
Aled Wheeler
Jay Harris
Zane Oliver
Honest first. Always.
We work with brands and retailers to make our content possible, and we may earn a commission when you shop through links on this site. But we'll always stay true to our audience.
We'll never take payment in exchange for a recommendation, or shift our editorial direction at a partner's request. Anything sponsored — written or on YouTube — is clearly disclosed and agreed up front.
Our content only has value if it stays trustworthy. That's why our editorial team has no oversight of the sales side of the business, or of who our paid partners are month to month.
A few builds we're proud of
Part of the Geeka Media family
GeekaWhat is one part of a bigger picture — a production studio and a custom PC business, all under one roof.
The studio behind GeekaWhat — video production for tech brands, retailers and distributors, from launch content to full campaigns.
Visit Geeka Media →
Our custom PC business — expertly built, fully benchmarked gaming PCs, configured to your game, budget and resolution.
Shop GeekaPC →Come build something with us.
Whether you're planning your next rig or just here for the benchmarks — dive in and join the community.
Want to reach PC builders?
Reviews, builds, sponsored features and video production through Geeka Media — in front of 250K+ subscribers.
Email our team → or advertising@geekawhat.com